Privacy Policy
Effective date: 1 April 2026
This Privacy Policy explains how Axia Signals Group ("we", "us", "our") collects, uses, and protects your personal data when you use SportSignals.com ("the Site"). We are committed to protecting your privacy in accordance with applicable data protection laws, including the UK GDPR and the California Consumer Privacy Act (CCPA).
Our registered address is: 500 Paterson Plank Rd, STE 31016, Union City, NJ 07087. You can contact us at hello@sportsignals.com or hello@axiasignalsgroup.com. For data subject requests, please contact privacy@axiasignalsgroup.com.
Information We Collect
We may collect the following types of information:
- Account information: email address, name, and password when you register for an account.
- Usage data: pages visited, articles read, time spent on the Site, and interactions with features.
- Device and technical data: IP address, browser type, operating system, and referral URLs.
- Communication data: messages you send to us via email or contact forms.
- Newsletter data: email address and preferences if you subscribe to our newsletter.
How We Use Your Information
We use your information to:
- Provide and improve the Site and its features
- Send you newsletters and updates you have subscribed to
- Respond to your enquiries and provide customer support
- Analyse usage patterns to improve content and user experience
- Comply with our legal obligations
- Detect and prevent fraud or abuse
Cookies and Tracking
We use cookies and similar tracking technologies to operate the Site and improve your experience. These include essential cookies required for the Site to function, analytics cookies to understand how visitors use the Site, and advertising cookies from third-party partners.
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site.
Affiliate Links and Third Parties
The Site contains affiliate links to bookmakers and other third-party services. If you click on an affiliate link and sign up or make a purchase, we may receive a commission. This does not affect the price you pay. Third-party websites have their own privacy policies, and we encourage you to review them before providing any personal information.
Data Sharing
We do not sell your personal data. We may share your data with:
- Service providers: companies that help us operate the Site (e.g., hosting, analytics, email delivery).
- Legal authorities: where required by law or to protect our legal rights.
Data Retention
We retain your personal data for as long as necessary to provide the services you have requested, or as required by law. Account data is retained for the duration of your account and for a reasonable period thereafter to resolve disputes or comply with legal obligations.
Your Rights
Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your personal data. You may also have the right to data portability and to object to certain processing.
To exercise any of these rights, please contact us at privacy@axiasignalsgroup.com.
California residents may have additional rights under the CCPA, including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information (we do not sell personal information).
Children
The Site is not intended for anyone under the age of 18. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected such data, please contact us immediately at privacy@axiasignalsgroup.com and we will delete it.
Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on the Site or by email where appropriate. The effective date at the top of this page indicates when the policy was last updated.
Contact Us
If you have any questions about this Privacy Policy, please contact:
- Email: hello@sportsignals.com
- Email: hello@axiasignalsgroup.com
- Data requests: privacy@axiasignalsgroup.com
- Address: 500 Paterson Plank Rd, STE 31016, Union City, NJ 07087