Celtic Being Priced Out of Kieron Bowie Chase Exposes O'Neill's Recruitment Gamble
Serie A clubs are muscling in on the Scotland striker as conflicting valuations across two separate deals highlight how little is actually nailed down at Celtic Park this deep into the window.

Celtic are reportedly preparing to go "all out" for Scotland striker Kieron Bowie, but the early signs suggest they are already playing catch-up. Italian outlet Corriere di Verona, via the Daily Record, claims Bologna are in "pole position" to sign the 23-year-old from relegated Hellas Verona, with Cagliari and Sassuolo also circling.
That three Serie A clubs are competing for a player once considered squarely within Celtic's range says as much about Bowie's rising stock as it does about Celtic's position in this market. Nothing here is confirmed. But the pattern, taken alongside a re-signing push for two old faces and a winger target whose price has swung by more than £6m in the space of days, paints a picture of a club still working out exactly what it wants.
Bowie Chase Shows Celtic Fighting Serie A on Their Own Turf
Hellas Verona, relegated from Serie A last season, have slapped a £13m price tag on Bowie according to the Daily Record, a figure clearly designed to discourage bargain-hunters and cash in on interest from three Italian top-flight clubs at once. Relegated sides typically need to offload their best assets quickly to balance the books, and Bowie, a homegrown Scottish striker who has been strongly linked with Celtic before, fits that profile perfectly.
Bologna's Reported Head Start
The claim that Bologna hold "pole position" comes from an Italian source relayed through a Scottish paper, which is worth flagging as the kind of secondhand reporting that can shift by the day. Still, if accurate, it suggests Celtic are not simply choosing whether to sign Bowie but whether they can outbid or outmanoeuvre three Serie A rivals for a player some fans will have assumed was a realistic top target.
That is the real story here. A 23-year-old Scot who once looked like a natural fit for Celtic's rebuild is now being fought over by clubs from a league with considerably more financial muscle. Whether Celtic can win that fight, or whether this is another name that drifts south to Italy, will say plenty about where the club sits in the pecking order this summer.
Hassan Price Confusion Underlines How Little Is Actually Confirmed
Nowhere is the unreliability of these figures clearer than in Celtic's reported pursuit of Real Oviedo winger Haissem Hassan, who impressed for Egypt at the World Cup. One outlet, Fondo Seguna via the Glasgow Times, reports Celtic have already bid £3.4m for the 24-year-old.
Two Very Different Numbers
Barely a day later, The National reported that Celtic would actually need to pay £10m to trigger a newly revealed release clause in Hassan's contract. That is a gap of more than £6.7m between the two figures, and both cannot be right.
- £3.4m — reported bid from Celtic, per Fondo Seguna/Glasgow Times
- £10m — reported release clause, per The National
- Gap — roughly £6.7m between the two claims
Either the £3.4m bid was a lowball opener never intended to succeed, or the £10m clause report is the more accurate reflection of what Celtic would actually have to pay. Readers pricing this deal, literally or figuratively, should treat both numbers as provisional until a club statement or confirmed fee lands.
Iheanacho and Saracchi Re-Signing Talk Reflects a Squad Short on New Ideas
Manager Martin O'Neill has confirmed Celtic are pursuing a re-signing of striker Kelechi Iheanacho, 29, who previously wore the hoops, and left-back Marcelo Saracchi, 28, who spent time on loan at the club from Boca Juniors. Both names carry obvious familiarity for Celtic supporters, but neither represents fresh recruitment thinking.
Familiar Faces, Not Necessarily Upgrades
Bringing back known quantities is a low-risk approach for a manager only recently committed to the job. O'Neill himself admitted it took a fortnight to confirm his backroom staff partly because he delayed deciding whether he wanted the position permanently, according to The Herald. That context matters: this is not a manager who arrived with a fully formed transfer blueprint, and the re-signing interest in Iheanacho and Saracchi looks like a safe, familiar starting point rather than a statement of ambition.
Martin O'Neill says one of the reasons it took a fortnight to confirm his backroom staff was because he had delayed his decision about whether he wanted to take the Celtic manager's job permanently.
What the Scattergun Approach Says About O'Neill's Rebuild
Taken together, these links, a Serie A striker chase Celtic may be losing, a winger deal with two wildly different price tags, and a re-signing push for two players already known to the club, do not add up to a coherent squad-building strategy so much as a club testing multiple avenues at once.
Being Outbid Is the Real Signal
The most telling detail is not any single fee or figure. It is the suggestion that Bologna, Cagliari and Sassuolo are all ahead of Celtic for a player who, on reputation alone, should have been a straightforward target for a club of Celtic's stature in Scottish football. If Celtic end up missing out on Bowie to Serie A competition, it will be a small but meaningful marker of where the club's spending power sits relative to mid-table Italian sides this summer.
None of this is confirmed business. Much of it is speculative reporting filtered through multiple outlets and translated from Italian and Spanish sources, and Celtic fans have seen plenty of names come and go without a deal materialising. But the volume and inconsistency of the reporting itself is the story: a club still shaping its transfer identity under a manager only just settled into the role.
What Happens Next
The Bowie situation is the one to watch first. If Bologna genuinely have the inside track, Celtic will need to move quickly and decisively, something that has not been a hallmark of this window so far, or risk losing out on a player they have been linked with more than once.
Expect clearer numbers on Hassan within days rather than weeks, given a formal bid has reportedly already been lodged. Whether it is the £3.4m or £10m figure that proves accurate will determine whether Celtic pursue the deal seriously or move on. Meanwhile, the Iheanacho and Saracchi talk is likely to stay in the background as lower-cost, lower-risk options while O'Neill and his newly confirmed staff decide where their priorities truly lie before deadline day.
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Sources
This article is based on reporting from the publications above. Specific facts and quotes are credited inline where used.
Frequently Asked Questions
Why are Celtic struggling to sign Kieron Bowie?
Hellas Verona have placed a £13m price tag on the 23-year-old striker, and three Serie A clubs, Bologna, Cagliari and Sassuolo, are all competing for his signature. Bologna are reportedly in 'pole position', putting Celtic at a disadvantage in the chase.
How much would Celtic need to pay for Haissem Hassan?
Reports conflict significantly on this point. One outlet claims Celtic have already bid £3.4m, while another reports a release clause of £10m would need to be triggered, a gap of more than £6.7m.
What does the Bowie and Hassan confusion say about Celtic's transfer strategy?
The conflicting price reports and competition from wealthier Serie A clubs suggest Celtic's recruitment approach under Martin O'Neill remains unsettled this deep into the transfer window.



