Why it matters Securing 2.08 instead of 2.00 on 500 bets is a massive difference to ROI. Small pricing improvements compound.

How to line shop

• Maintain accounts at multiple reputable books.
• Compare odds via reputable odds screens.
• Learn each book’s quirks (limits, slow moves, boosts).

Timing cues

• Early: potential mis‑prices but lower limits and higher uncertainty.
• Late: more accurate lines after team news; value still appears when the market overreacts.
• After credible news: react quickly, but avoid noise.

Rules of thumb

• Never rush to take a price if you suspect the market will drift in your favour—track how similar spots behave.
• If you consistently lose CLV, revisit your timing or abandon that market/league.

Related guides: Value Betting · Bankroll & Staking